You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Catalogues containing Congress 2014: What Inspires?.
ANA has found 56 results for you, in 123 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Insights that bring brands A.L.I.V.E.

In 2013 Pernod Ricard embarked upon a journey to implement a highly actionable approach to insights, framed in the spirit of the company’s belief in building “passion” brands with deep connections to consumers. The resulting 5-step...

Catalogue: Congress 2014: What Inspires?
Authors: Nathalie de Rochechouart, Kim Gaspar, Mark Whiting, Florence Rainsard
Company: Added Value
June 15, 2014
×

Citation

de Rochechouart, Gaspar, Whiting and Rainsard (2014a, June 15). Insights that bring brands A.L.I.V.E.. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/insights-that-bring-brands-a-l-i-v-e-


Videos

Après nous le déluge?

The drumbeat of "change" in market research is everywhere. Wherever you look, whatever conference you attend and whatever you read, the message is the same: ‘Change is here; change is real; and it is going to affect you and your business’....

Catalogue: Congress 2014: What Inspires?
Authors: Reg Baker, Simon Chadwick
June 15, 2014
×

Citation

Baker and Chadwick (2014a, June 15). Après nous le déluge?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/apr-s-nous-le-d-luge--8156


Videos

Going to the edges for inspiration

It seems counter-intuitive to go to the extremes to find insights that are relevant to the masses. But in this presentation, we demonstrate the value of doing just that. We show how people with more intense and unusual experiences, attitudes and...

Catalogue: Congress 2014: What Inspires?
Authors: Jacky Parsons, Elaine Ho, Nick Graham, Jayne Hickey, Marlene Cohen, Tom Lilley
June 15, 2014
×

Citation

Parsons et al. (2014a, June 15). Going to the edges for inspiration. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/going-to-the-edges-for-inspiration


Videos

Games as an emotionally driven experience

Games are emotionally driven experiences. Immersion theory states that game elements such as narrative determine whether or not players commit emotionally to the game world. Conversely, flow theory focuses on game mechanics and how they bring players...

Catalogue: Congress 2014: What Inspires?
Authors: Danny Wang, Ruihong Tang
June 15, 2014
×

Citation

Wang and Tang (2014a, June 15). Games as an emotionally driven experience . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/games-as-an-emotionally-driven-experience-


Videos

A disruptive value proposition

This case study presents the concept and operational results of a disruptive methodology launched in France in 2013, in which data collection for market research is embedded in a general ecosystem including consumers, brands and one retailer. The...

Catalogue: Congress 2014: What Inspires?
Authors: Patricia Flores, Stéphane Gautron
June 15, 2014
×

Citation

Flores and Gautron (2014a, June 15). A disruptive value proposition. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/a-disruptive-value-proposition-8154


Videos

A year of inspiration

Celebrating Anna Alu, 37 years at ESOMAR.

Catalogue: Congress 2014: What Inspires?
Authors: Finn Raben, Dan Foreman, Anna Alu
June 15, 2014
×

Citation

Raben, Foreman and Alu (2014a, June 15). A year of inspiration. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/a-year-of-inspiration


Videos

Art + Science

The path to better consumer engagement for growth is paved with leading and bleeding edge combinations of art and science: from metrics to meaning to action. Marketers today are focused on the rapid changes in consumer behaviour, especially those...

Catalogue: Congress 2014: What Inspires?
Author: Gayle Fuguitt
June 15, 2014
×

Citation

Fuguitt , G. (2014a, June 15). Art + Science . ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/art-science-


Videos

Bringing the invisible to light

I have been raped so many times that I have lost a count of it. The police tells me that if I indulge in such ‘wrong’ things then I am bound to be treated this way’’ said a 19 year old boy during a focused group discussion in New...

Catalogue: Congress 2014: What Inspires?
Author: Pallavi Dhall
June 15, 2014
×

Citation

Dhall, P. (2014a, June 15). Bringing the invisible to light. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/bringing-the-invisible-to-light


Videos

Rowing against the tide or surfing the new wave?

How do we address the consumer’s research needs in emerging markets where the following hurdles are to be faced: rare, and multiple official languages; logistical difficulties; lack of infrastructure; illiteracy and low levels of consumer...

Catalogue: Congress 2014: What Inspires?
Authors: Massimo Cealti, Nicolas Siega
June 15, 2014
×

Citation

Cealti and Siega (2014a, June 15). Rowing against the tide or surfing the new wave?. ANA - ESOMAR. Retrieved May 03, 2024, from


https://ana.esomar.org/documents/rowing-against-the-tide-or-surfing-the-new-wave-